★ LIMITED EDITION LIFESTYLE ELECTRONICS ★
Culture drops. Limited runs. Zero boring.
CURRENT DROPS
SERIES 01 — DELHI
Cyberpunk apocalyptic cricket. Tristan Stubbs edition. Mughal art meets stadium energy.
LIMITED EDITIONSERIES 01 — HARYANA
Dhanda Nyoliwala in sci-fi football. Match against aliens. 300 Signature + 3000 total editions.
300 SIG EDITIONSSERIES 01 — ASSAM
Riyan Parag dancing and dreaming. 3 designs per state. Max 1000 editions.
1000 MAX EDITIONSSPECIAL DROP
Year of the Snake. Gold-plated earphones as jewellery. Live lottery on sellout. $269.
LIVE LOTTERYGAMEBUDS
Low on latency. High on flex. Immersive sound from the deep. HD Sound. Water resistant.
GAMING EDITIONSPEAKERS
Teleport to the top of the world or transcend into serenity. Mountain-inspired form.
LIMITED RUNTHE PLAYBOOK
Spot a cultural moment, launch in days. If demand shows — pounce. If not — bounce. Fast electronics like Zara did for fast fashion.
Local culture embedded in every product. State-specific art. Collector-grade aesthetics at accessible prices.
Cricket. Music. Bollywood. Parkour. Basketball. Gaming. We speak every subculture fluently.
IPL ads, matchday print, Instagram drops. $100k–120k per launch. Maximum noise, minimum waste.
— THE LUNA LABS MANIFESTO
THE ROADMAP
BATCH ONE
Design concepts and aesthetics powered by marketing and hype. Quick branding and launching. First blood — establishing the brand universe.
↗ 2–3 WEEKS PER LAUNCH
BATCH TWO
Unique USP. Cool takes on existing tech with solid demand. Custom moulds. 1–2 month prototype, 1 month testing, 1 month marketing.
↗ 3–4 MONTHS PER PRODUCT
BATCH THREE
Anything goes. Spider cameras. Armoured laptops. Full custom hardware. NFC Lunar Balls for the ballers. Luna Premier League. No limits.
↗ 0 DAYS TO 1 YEAR+
OPERATIONS
CORE INDIAN AUDIENCE — GOAL 1
TARGET ANNUAL REVENUE — GOAL 2
FUND USE — CURRENT RAISE
Build an audience of 69K Indians for whom fun, aesthetics and lifestyle are major aspirations. Build the tribe before the products ship.
Create products that sell out to that audience. Get to $1,000/annum repeat purchases from our core base. Hit $69M annual revenue.
Expand to the US and beyond. Cut across cultures. Take a bite out of the big apple. Luna goes global.
SUPER CEO / CHIEF CHAOS OFFICER
Electronics Engineer. Pivoted to advertising → investing → painting → NFTs → web3 dev → game dev → memecoins → now building Luna Labs. Made money, lost money. Finally knows what he wants to do in life.
— Parag Duhan, self-described bankrupt businessman.
Design plans are ready. Website and sales channels are set up awaiting final product photos. The engine is warm. We just need fuel.
LIMITED EDITIONS. UNLIMITED CULTURE. ZERO BORING.